Duplex

Parque Activo (Active Park) is an ecuadorian company who is mainly focused in building recreational parks. The design features a stylized triangular structure, composed of overlapping yellow and grey geometric shapes. This triangular form symbolizes stability and precision, reflecting the company’s commitment to delivering durable and reliable coating solutions.

The color palette is a combination of bright yellow and sleek grey, which represent energy, innovation, and modernity. The yellow conveys a sense of high performance and quality, while the grey adds a touch of professionalism and sophistication. This combination highlights Duplex’s expertise in providing top-tier coating services.

The brand development guide for Duplex is an essential document that serves as the cornerstone of the company’s visual and identity standards. It meticulously outlines the guidelines for the correct usage of the logo, color schemes, typography, and other brand elements.

This document ensures consistency across all marketing and communication materials, thereby strengthening brand recognition and maintaining the integrity of Duplex’s visual identity. By adhering to these guidelines, all stakeholders can accurately and effectively convey the company’s core values of high performance, precision, and reliability, fostering a unified and professional brand presence in the marketplace.